After years of dreaming about it, The 24-hour working day is almost a reality in Colombia. Since 2025, companies began to apply the progressive reduction that will end in 2026. What began as an initiative to improve the quality of life of workers is now changing not only how we work, but also how we invest and generate income.
And the key question is:
👷 What does it mean for employees and freelancers?
For employees:
Imagine earning the same salary working shorter hours.
More free time can turn into opportunities to:
- Study or learn new skills.
- Start or create a second income.
- Improve work-life balance.
For freelancers:
The reduction in working hours in companies is causing:
- Companies outsource more tasks to maintain productivity without hiring more employees.
- More hourly project opportunities are opening up or on demand.
- Specialized talent gains value, especially in digital areas, design, programming and marketing.
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💰 And what does it mean for investors?
This change not only transforms your schedule, it also reorders the game board in the markets.
Companies that could win:
✅ Technology and Fintech: Flexibility, efficiency and digital tools to adapt quickly.
✅ Basic consumption and modern retail: Companies that optimize processes without greatly increasing their cost base.
Companies that could face challenges:
⚠ Traditional manufacturing: Higher labor costs if they don't invest in automation.
⚠ Construction and logistics: They will have to balance productivity and hiring.
📊 Investment strategies in this new landscape
If you're thinking about how to move your money:
- Diversify your portfolio: Don't stay alone in traditional sectors.
- Look for companies that embrace automation and flexibility.
- Explore dollar assets or euros, if you want to protect your capital from local inflation.
- If you are a freelancer or entrepreneur, consider converting your income into dollars and saving or investing internationally.
🚀 Hidden opportunities: fewer hours, more income
With shorter working hours, thousands of Colombians are looking for:
- Generate extra income (freelancing, investments).
- Save in dollars or euros to protect their assets.
- Learn about finance and invest better.
👉 Plenti offers you an easy option to save in dollars, send money and manage your income globally and without traditional banks.
